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The Transformation of Advertising
Online advertising has a transformative impact on individuals by allowing a granular understanding of different people and shaping their preferences over time. Even if online advertising doesn't always work as promised, it still transforms people and changes the cultural and informational worlds they operate in. The connection between Bernays and the modern attention economy is clear, as information consumption now heavily relies on attention. With the advent of computers, the internet, and an abundance of information, the way advertising influences people has drastically changed.