Structure Stories for Impact

Effective storytelling hinges on the order in which events are presented. In a crisis narrative, establishing urgency and action first is crucial for impact. By prioritizing significant actions, like declaring a national emergency, the protagonist's role, such as the mayor's, can be elevated in the narrative. This structure also applies to interviews, where a clear sequence of events followed by reflective moments engages the audience, making even informal conversations resonant and purposeful.