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Why Google is back in court for another monopoly showdown
Decoder with Nilay Patel
Mastery Through Acquisition: The Evolution of Ad Tech
Google developed its advertising capabilities by initially figuring out search ads independently but later enhanced its expertise in display and video ads through strategic acquisitions. This approach led to years of integration and the creation of an intricate ad tech stack that serves as a comprehensive platform for businesses and websites of all sizes to engage in buying and selling advertisements. As a result, it established one of the most advanced digital advertising networks globally.
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