In the past, medical pioneers like Semmelweis faced challenges for revolutionary ideas like hand hygiene, leading to tragic outcomes. Lack of understanding and backlash from senior physicians left visionaries like him destitute and unvalidated. Similarly, a recent Nobel Prize winner faced skepticism for linking ulcers to a virus or bacterium, highlighting the resistance towards groundbreaking medical theories.
Gad Saad is Professor of Marketing at Concordia University, and an expert in the application of evolutionary psychology in marketing and consumer behavior. He is the host of "The Saad Truth with Dr. Saad" podcast, and the author of "The Saad Truth about Happiness: 8 Secrets for Leading the Good Life" available in paperback on May 14, 2024.
www.gadsaad.com
Learn more about your ad choices. Visit podcastchoices.com/adchoices