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Rolex: Timeless Excellence - [Business Breakdowns, Forever Episode]
Business Breakdowns
The Impact of Quartz Watches on the Swiss Watch Industry
The introduction of quartz watches, offering superior accuracy and minimal maintenance requirements, had a decimating effect on the Swiss watch industry. Many iconic Swiss watch brands faced financial crises and had to adapt to survive. Rolex distinguished itself during this period by maintaining a focus on traditional luxury timepieces despite the rise of quartz technology, prioritizing craftsmanship and exclusivity over precision and accuracy. This strategic decision helped Rolex uphold its reputation as a symbol of luxury and opulence, setting it apart from competitors who embraced the quartz trend.
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