What Would Snapchat CEO Rip Off From TikTok?

TikTok's massive investment in user acquisition and content buying has made it challenging for companies to respond. Their strategy was to subsidize both sides of the marketplace, with artificial intelligence making it more personalized for users. ByteDance's investment in the US market was unimaginable, as no startup could afford to invest billions in user acquisition globally. This was different from any tech company's previous strategy, as it wasn't innovation-led but focused on large-scale user acquisition.