The concept of monetizing fame through financial instruments like the Bowie bond has evolved into a modern version where famous personalities like Donald Trump are essentially trading their name, recognition, and likeness as a form of currency. This new trend allows individuals to take their companies public, creating significant goodwill value based on their personal brand. This approach mirrors the Bowie bond model but on a much larger scale, indicating a shift towards leveraging personal fame for financial gains in today's market.