Ethical Persuasion in Public Health Messaging

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Ethical persuasion in public health messaging involves ensuring that the message is in the best interest of the target audience, avoiding self-delusion, and using only truthful information. This approach is crucial in scenarios like convincing people to wear masks or get vaccinated during a pandemic, where the goal is to save lives. However, it may face challenges when other parties do not adhere to similar ethical standards, raising concerns about the effectiveness of ethical persuasion in practice.

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Is our adoption of beliefs primarily motivated by wanting to be the heroes of our own stories? Why do we have such a hard time understanding the stories other people are telling about themselves and the world? How can we reduce political polarization? How plausible are the various theories (conspiracy or otherwise) around the origins of COVID? Why don't the EA, Rationalist, and related communities focus more on transforming political landscapes? Free speech is incredibly important, of course; but does absolute free speech tip the scales in favor of misinformation, disinformation, and propaganda? Has the internet fundamentally changed the way we converse with each other, or has it merely scaled up and accelerated those conversations while preserving their original characteristics? Is there ultimately a way to land on a principled answer around free speech and censorship? Does a globally optimum free speech policy even exist, or are we stuck picking from a lineup of equally unsavory options?

Cate Hall is a co-founder and Chief Operating Officer of Alvea, a newly clinical stage EA biotech company. She is also the co-founder and President of Juniper Ventures, a biosecurity and pandemic preparedness foundry. She is a former Supreme Court litigator and former no. 1 female poker player in the world. She tweets at @catehall.

Staff