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Barefoot Wine: Bonnie Harvey and Michael Houlihan
How I Built This with Guy Raz
Turn Challenges into Opportunities
Utilizing resource constraints creatively can lead to innovative solutions. By transforming an unexpected bottling setup into a profitable venture, the idea of trading bulk wine for bottled wine emerged. This approach highlights the potential of leveraging existing assets and capabilities, demonstrating that with a fresh perspective, seemingly insurmountable challenges can be reframed into business opportunities.
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