“Here’s why I Think” to the group rather than giving orders

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Communication of stories is important in order to motivate people to align to a strategy.
Leaders should be constantly communicating their reasoning and logic to ensure that people understand why they are doing what they are doing.

As Professor Jesper Sørensen sees it, a winning strategy is the result of conversations, not commands.

Sørensen says strategy can be directed from the C-suite, but it doesn’t have to be. “Lots of great strategies are discovered,” he says, “they're discovered because the leaders were able to listen to their frontline workers or their frontline managers.” A more iterative approach, says Sørensen, helps companies adapt their strategy to an ever-changing landscape.

In the latest episode of Think Fast, Talk Smart, Sørensen joins host and lecturer Matt Abrahams to discuss how organizations can use better communication to craft better strategies.

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Additional resources:

Making Great Strategy: Arguing for Organizational Advantage, by Jesper B. Sørensen Glenn R. Carroll

Class Takeaways: Crafting and Leading Strategy: Five lessons in five minutes — Professor Jesper Sørenson teaches how to create and implement a successful business strategy.