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Aurelia Adhiambo on the animal advocacy landscape in Africa
How I Learned to Love Shrimp
Global campaigns pave the way for regional and local initiatives
Global campaigns are effective as they encourage global companies to make commitments that can translate into actions at a local level. By targeting global companies with initiatives, it becomes easier to engage them at a local level once they have made global commitments. This approach makes it easier to request progress reports locally, which is more feasible than trying to convince companies to commit locally from scratch. The success of global campaigns in influencing global companies serves as a reference point for regional and local campaigns, motivating groups to initiate their own campaigns within their countries.
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