Delay Intuition in Decision Making

Final intuitive judgment enhances decision-making by adding information to the process. It contributes half the weight alongside specific ratings, resulting in a balanced evaluation. The practice of incorporating intuition in decision-making has been prevalent for over 50 years and is still in use today. An effective decision-making approach involves treating options as candidates, breaking them down into dimensions for separate evaluation, and then examining the overall profile. The key to making sound decisions is to delay forming intuition hastily, contrary to common practice.