134. Richard Rumelt on what separates good strategy from bad
Inside the Strategy Room
Resilience Is a Strategic Action
Planning for different scenarios, being humble about uncertainties, and making strategic bets are critical aspects of resilience. Businesses should capitalize on periods of change and market volatility to consolidate advantages or make bold strategic moves. Forecasting the future is challenging as trends and priorities shift over time. While long-term factors like demographic changes can be predicted, social and technological developments are more unpredictable. Therefore, strategy should focus on addressing recognizable problems rather than solely relying on forecasting.
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