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#227 DataFramed x Analytics On Fire: Riding the AI Hype Cycle with Mico Yuk, Co-Founder at Data Storytelling Academy

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Exploring Self-Service Analytics and the Emotional Aspect of Data

Self-service analytics are seen as a valuable tool to empower individuals in organizations to build their own dashboards and perform analyses without depending on the data team. However, some view self-service analytics as a recurring 'pipe dream' in the IT industry. The speaker emphasizes that data is highly emotional, triggering brain areas driving irrational actions. Understanding the emotional aspect of data is crucial when delving into analytics, as it requires crafting a compelling narrative to engage users effectively.

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