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The Rebooting Show cover image

A confusing time for mass brands

The Rebooting Show

NOTE

Embrace the Struggle for Authentic Branding

Wyden and Kennedy effectively captured the essence of the human experience in sports, portraying the internal conflict of wanting to achieve while battling laziness. This struggle is vital in building a brand's narrative and culture, such as Nike's. Additionally, relying heavily on performance marketing can lead brands into a short-sighted trap, as it only provides immediate metrics but lacks long-term engagement. Shifting towards product-led branding may offer a strategic escape from this trap, focusing on deeper connections rather than just immediate sales.

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