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Hafta 500: Revenue models for news, content creators vs journalists

NL Hafta

NOTE

Ad Rates Reflect Audience Profile, Not Just Viewership

Advertising rates are determined not solely by viewership numbers but significantly by the socio-economic demographics of the audience. This means that a channel attracting a wealthier audience can command higher ad rates compared to channels with larger but less affluent viewer bases, illustrating the importance of the audience's economic strata in marketing strategy.

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