25sec snip

NL Hafta cover image

Hafta 500: Revenue models for news, content creators vs journalists

NL Hafta

NOTE

Ad Rates Reflect Audience Profile, Not Just Viewership

Advertising rates are determined not solely by viewership numbers but significantly by the socio-economic demographics of the audience. This means that a channel attracting a wealthier audience can command higher ad rates compared to channels with larger but less affluent viewer bases, illustrating the importance of the audience's economic strata in marketing strategy.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode