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#267 Thomas Edison

Founders

NOTE

Understanding Human Nature and Economic Incentives

In this intriguing lesson on human nature, we learn that people often resist embracing new inventions or ideas that threaten their current economic incentives. James Dyson's technologically superior bagless vacuum faced rejection from vacuum cleaner companies who earned huge profits from selling vacuum bags. Dyson realized he had to create his own path and eventually invented the phonograph. Settling on the idea of the electric light, Edison recognized the immense challenge of funding the development of a complete electrical system.

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