Perception Shapes Presidential Appeal

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Voter perceptions heavily influence election outcomes. Centrists, especially those historically resistant to pro-union stances, are showing increased openness to moderate candidates. There's a significant demographic, particularly baby-boomer males, who may struggle with the concept of female leadership despite initial pledged support for women candidates. This demographic's perception of a candidate's presentation and demeanor during pivotal moments, such as debates, can sway their voting intentions and potentially recapture votes lost in previous elections. Thus, appealing to this demographic effectively is crucial for success in future elections.

On this week’s special episode of Swamp Notes, four FT journalists discuss the historic first debate between Kamala Harris and Donald Trump, and answer all your most-pressing questions about the US presidential race. The FT’s US managing editor, Peter Spiegel, moderates the discussion alongside deputy Washington bureau chief, Lauren Fedor, global business columnist, Rana Foroohar, and chief foreign affairs columnist, Gideon Rachman.

Mentioned in this podcast:

Kamala Harris has passed a big test

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Swamp Notes is produced by Ethan Plotkin, Sonja Hutson, Lauren Fedor and Marc Filippino. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley. Special thanks to Pierre Nicholson and the FT Live team.

Read a transcript of this episode on FT.com

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