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#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)
Marketing Made Simple
Activate Feelings over Awareness
Marketing should focus on creating lasting relationships between customers and companies, as emphasized by Lester Wonderman's insights. The approach involves delivering information strategically through ads that activate emotions rather than simply raising brand awareness. The top of the marketing funnel prioritizes brand activation ads, aimed at evoking feelings in the audience, which are ultimately more memorable than the products themselves. By concentrating on emotional engagement, companies can foster deeper connections with their customers over time.
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