Rory Sutherland
Tetragrammaton with Rick Rubin
Data Reflects the Past, Not the Future
Big data is inherently biased as it primarily reflects historical trends rather than predicting future possibilities, leading to a conservative view of information. It focuses on measurable aspects while neglecting emotional insights, capturing only quantifiable data without considering user experiences. Furthermore, true creative inspiration stems from individual anecdotes and anomalies rather than aggregated averages; significant learnings often arise from outliers rather than mainstream data. Therefore, reliance on artificial intelligence for deeper understanding may be misguided, as it may not account for the unique and divergent human experiences that offer valuable insights.
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