Gamecraft cover image

Independent Intervention (Ep. 12)

Gamecraft

NOTE

Imprimatur of Quality in Branding

Having a common banner adds a degree of branding to unbranded products, allowing them to be consumed with confidence as a representation of quality, akin to the historical role of brands as imprimaturs of quality. Independent publishers can play a crucial role by providing this sense of quality assurance, similar to how Miramax and A24 have acted as umbrellas of quality within the film industry, offering a highly curated selection of films or games for consumers.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner