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Gamecraft cover image

Independent Intervention (Ep. 12)

Gamecraft

NOTE

Imprimatur of Quality in Branding

Having a common banner adds a degree of branding to unbranded products, allowing them to be consumed with confidence as a representation of quality, akin to the historical role of brands as imprimaturs of quality. Independent publishers can play a crucial role by providing this sense of quality assurance, similar to how Miramax and A24 have acted as umbrellas of quality within the film industry, offering a highly curated selection of films or games for consumers.

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