Focus on jobs to be done. What JTBD does new technology create?

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An opportunity to consider building a product from a service
Pricing strategy could be revolutionized with data-driven models
The potential for real-time updating and personalized pricing
Creating an entirely new category of service
A different approach to UI/UX compared to current methods
Identifying jobs that could not be done with previous technology
Consulting efforts may be threatened if technology is not embraced
Consideration of the new jobs that will be created by this technology

How do you build defensible business value in an era when, as AngelList CEO Avlok Kohli said on our last ACQ2 episode, the “cost of intelligence is going to zero”? Longtime friend of the show Jake Saper and his partners at Emergence Capital have been refining their thesis for this brave new world of Generative AI in B2B, and we sit down with him to discuss. We cover topics including:

When do exactly correct answers matter, and when do they not?
When are human-in-the-loop systems necessary?
When do startups have an advantage vs. incumbents, and vice-versa?
Where can companies capture value on a durable basis?
When do you need proprietary data in order to be defensible?

Whether you’re building or investing in existing businesses from the “pre-AI” era or brand new startups that are native to GPT, this episode has plenty of takeaways you should consider. Tune in!

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