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The Benefits of Personalization in Online Makeup Shopping
The speaker initially faced skepticism about the success of selling makeup online to older women. However, she believed in the power of personalization and language tailored to women's needs. When the platform launched, it exceeded expectations and gained word-of-mouth popularity. The speaker realized that she didn't want the skeptical investor in her business anyway. It's important to choose investors wisely and have confidence in one's own vision.