It’s hard to be messy in a digital form

Marketing a product that aids in thinking can be challenging. The output is the epiphany, the idea that wouldn't have been possible otherwise. Thinking tools, whether it's a digital canvas or a physical sketchbook, provide a space for messy and open-ended thoughts. Once the aha moment arrives, it's time to transition to production tools. This may seem like extra work, but it helps externalize and organize thoughts. The ultimate goal is to create a smooth gradient from messy to finished ideas.