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Adoption and Transformation
Businesses often overestimate short-term adoption of new technologies while underestimating the impact over a longer period. Many enterprises lack awareness of popular tools like Slack and Notion, highlighting the substantial gap in adoption. Merely adopting a technology is not adequate for success; leveraging it effectively to transform and gain a competitive edge is crucial. The example of brick and mortar businesses adopting the internet but failing to replicate Amazon's success illustrates the distinction between adoption and transformation. It reinforces the idea that using technology to alter the business trajectory is the key to success rather than just adopting it.
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