AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min snip
#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark)
B2B Marketing with Dave Gerhardt
Navigating UTM Codes and Marketing Tracking for B2B Efforts
The speaker highlights the negative impact of UTM codes on the simplicity and effectiveness of URLs, advocating for clean and uncomplicated links. They stress the importance of understanding incrementality and causation in marketing efforts, emphasizing the limitations of tracking tools in determining ROI and incrementality. For small marketing budgets and single-channel strategies, a simple spreadsheet suffices for tracking key metrics. However, as businesses grow with multiple channels, a more sophisticated tracking system becomes necessary. The speaker outlines a five-step process for effectively tracking marketing efforts, starting with modeling out the business without using the term 'leads' due to its negative connotations.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode