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Balance Creativity with Control
Determining where AI should possess agency and creativity poses a significant technical, social, and business challenge. Organizations often strive for tight control over AI performance, which can lead to mechanical interactions devoid of the engaging qualities that attract users like chat GPT. Conversely, excessive agency risks generating inaccurate or inappropriate outputs, hindering brand representation. The key lies in establishing effective programming methods that preserve creative freedom while implementing necessary guardrails to align AI behavior with business goals and values. This balance is critical for leveraging AI's appeal while ensuring responsible use that resonates with stakeholders.