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No Priors: Artificial Intelligence | Technology | Startups cover image

Transforming Customer Service through Company Agents, with Sierra’s Bret Taylor

No Priors: Artificial Intelligence | Technology | Startups

NOTE

Balance Creativity with Control

Determining where AI should possess agency and creativity poses a significant technical, social, and business challenge. Organizations often strive for tight control over AI performance, which can lead to mechanical interactions devoid of the engaging qualities that attract users like chat GPT. Conversely, excessive agency risks generating inaccurate or inappropriate outputs, hindering brand representation. The key lies in establishing effective programming methods that preserve creative freedom while implementing necessary guardrails to align AI behavior with business goals and values. This balance is critical for leveraging AI's appeal while ensuring responsible use that resonates with stakeholders.

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