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The Cues That Make You Charismatic

The Art of Manliness

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* Charisma =Warmth Plus Competence*

Charisma is an instinctual quality that captivates and attracts people, yet it is challenging to articulate. Research indicates that highly charismatic individuals possess a distinct combination of two essential traits: warmth and competence. Both traits must be present in equal measure for maximum impact. Warmth encompasses qualities such as trust, likability, and collaboration, while competence conveys capability, power, and efficiency. This dual signal allows charismatic individuals to be perceived as both approachable and credible, generating a unique magnetic appeal that combines approachability with respect.

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