Audience First, Product Second

In today's entrepreneurial landscape, the approach to building consumer brands has fundamentally shifted. Instead of developing a product and then using paid strategies to acquire an audience, the successful model now focuses on first cultivating an audience organically. The creators, who have established strong relationships with their followers, are leveraging their platforms to launch businesses, as evidenced by examples like Mr. Beast and Doug DeMuro. The recent launch of a $63 million fund dedicated to backing creator entrepreneurs further emphasizes the growing importance of audience trust and engagement in the business-building process.