The business has benefited from structural and secular tailwinds and has navigated the competitive landscape well. In the early days of building cloud products, the company made several million-dollar investments that didn't yield the expected results, but the culture of innovation and entrepreneurship encouraged taking risks and learning from mistakes. Embracing the likelihood of initial failures in new technologies, the company made numerous small bets on SAS and SAS product development, accepting that some would fail while others would become major parts of the business. This approach has also been applied to ML and AI in recent years, with the company making multiple investments in these areas, recognizing that some may not work while others may be highly successful. The entrepreneurial mindset has driven the company to allocate bigger investments to the successful endeavors.

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