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The Quest for True Signal: How Zynga Spotted Mobile

a16z Podcast

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Faster Innovation Through Iteration and Competition Analysis

To accelerate innovation in the fast-paced world of AI, it is crucial to rapidly reach the minimum viable idea state by exploring multiple variations of the concept. Teams should allocate significant time to analyzing competitors' ideas, spending 50 to 60% of their brain cycles on external research. Emphasizing a faster process, like Zynga did by aiming to iterate as many times in a week as the industry did in a year, can lead to more successful outcomes in product development.

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