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E46: Degrowth, Private Equity, and the EU Tech Industry
"The Riff" with Byrne Hobart and Erik Torenberg
“Online reputation management”
Online Reputation Management (ORM) is a service aimed at suppressing negative content about individuals or businesses from appearing on the first page of search results. Often, the negative content comes from disgruntled individuals or reviews that tarnish reputations. While ORM can be useful for pushing down less significant criticism, it struggles against more serious allegations, as Google prioritizes relevant content. Some unethical practices in ORM have included creating fake news sites to trick hosts into removing original articles, but this method has become more challenging and risky to execute over time. The effectiveness of ORM ultimately hinges on the credibility and weight of the content it seeks to suppress.
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