NBCU's streaming chief isn't worried about you canceling cable
Decoder with Nilay Patel
00:00
Capitalize on Market Gaps
Entering the market later can provide unique advantages by allowing for the identification of unmet opportunities. Positioning a service in the premium ad-supported space, rather than competing directly with other on-demand scripted content, creates a complimentary niche. This approach involves offering a diverse mix of programming, including live sports, news, and multicultural content, while targeting a broad household demographic. The strategy emphasizes creating a comprehensive service that resembles the best aspects of cable TV at an affordable rate, harnessing the strengths of the broadcasting company.
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