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NBCU's streaming chief isn't worried about you canceling cable
Decoder with Nilay Patel
Capitalize on Market Gaps
Entering the market later can provide unique advantages by allowing for the identification of unmet opportunities. Positioning a service in the premium ad-supported space, rather than competing directly with other on-demand scripted content, creates a complimentary niche. This approach involves offering a diverse mix of programming, including live sports, news, and multicultural content, while targeting a broad household demographic. The strategy emphasizes creating a comprehensive service that resembles the best aspects of cable TV at an affordable rate, harnessing the strengths of the broadcasting company.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode