Comedy as a Problem-Solving Mechanism and the Role of Humor in Human Interaction

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Comedy and humor function as problem-solving mechanisms, allowing us to mock-fight in a playful environment without the risk of actual violence. It's like a flight simulator for learning social skills. Music also has a fascinating role, such as how rap was initially dismissed as not even being music until songs like Walk This Way came along.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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