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Balance Breeds Engagement
Achieving optimal viewer engagement on platforms like YouTube requires a careful balance between video length and viewer retention. While longer videos can lead to substantial watch time, excessively short videos may reduce average view duration unless they maintain a very high Average View Duration (AVD) percentage. Experimentation with varying video lengths is essential; overly aggressive editing can compromise content quality. Ensuring that videos are tightly edited while still serving their intended purpose fosters better engagement, as it allows for meaningful content delivery without sacrificing viewer retention.