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5 Handpicked Highlights - [Business Breakdowns, EP.179]

Business Breakdowns

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Defend and Expand: From Local to Global

The strategy of acquiring brands incorporates a defensive mechanism to maintain competitive advantage and prevent emerging competitors from gaining traction. Companies prioritize brands that show appeal to consumers, acquiring them to secure their market position. While barriers to entry may be low in the industry, scaling to a multinational level presents significant challenges. Expertise in marketing, advertising, and understanding diverse consumer access points is crucial for successfully transitioning a brand from obscurity into global recognition.

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