Focus on Outcomes, Not Inputs

Optimizing for outcomes leads to natural optimization of inputs, enhancing productivity. The common mistake of prioritizing inputs results in unproductive procrastination, as minor tasks seem more appealing than significant work. Implementing the 'rule of 100' encourages focused, measurable actions—such as dedicating time to create content, conduct outreach, or analyze advertising efforts—allowing individuals to navigate their responsibilities effectively. Spending about four hours a day on these focused tasks can drive meaningful results.