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Embrace Renewals and Continuity
Embrace the concept of renewals in business, similar to the model seen in memberships, where continuous engagement and offering new products keep clients coming back. Customers who love a creator's work will eagerly anticipate and seek out every new offering, like the dedicated followers of Shonda Rhimes or a highly captivating TV show. The desire for renewal extends to various industries, including coaching, reflecting the value of creating opportunities for ongoing engagement with clients.