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Best In-Game Dunkers, LeBron Vs. Steph 37.0, Chicago’s New QB Hero, and Building a 2024 Media Company With Jason Goff and Dave Finocchio
The Bill Simmons Podcast
Choosing the Right Partnership for Brand Growth
Selecting a partnership that aligns well with the brand and values can be challenging, with Turner standing out as a unique partner who saw the potential and provided a platform for growth. Other potential partners like ESPN were more inclined to eliminate competition than to support brand growth, which could have led to missed opportunities. The partnership with Turner elevated the brand by featuring it during significant events like the PGA championship, leading to immense growth and a higher brand profile.
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