292 - The End of the Billable Hour - With Tim Williams
The Futur with Chris Do
Focusing on Client Problems in Productization
In the process of productization, agencies need to step back and identify specific client problems that they are best suited to solve. This involves moving away from the idea of being able to do anything for everyone, which is deemed as a flawed full-service model. By defining the set of problems they excel at solving, agencies can then develop products and programs tailored to address these specific issues, leading to targeted client solutions.
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