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Richard Branson on saying yes now and figuring it out later
Worklife with Adam Grant
Lessons from Failure and Adaptation
Failure in taking on Coca-Cola with Virgin Cola taught the lesson of ensuring superiority before challenging giants. The event, although fun, did not harm the Virgin brand, showing that failing while trying is acceptable, especially when embraced as the underdog. The experience emphasized the importance of learning, adapting, and not being afraid to change one's mind, as highlighted in the shift towards commercial spaceflight.
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