Netflix has inked a significant deal with the NFL to stream Christmas day games, shelling out $75 million per game for a three-year contract. This surprising move comes after Netflix initially avoided live sports, opting for sports-related content instead. The success of airing the WWE and recognizing the viewership potential during events like the Tom Brady roast influenced Netflix's shift towards live NFL games. The NFL's massive viewership and ability to generate cultural moments were factors in Netflix's decision, aligning with their strategy to attract advertisers through live events and ad-supported platforms.

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