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EP 97: How Aravind Srinivas (CEO, Perplexity) is Disrupting Google Search with AI

The Logan Bartlett Show

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Facilitating question articulation for user convenience

Articulating good questions is a challenging cognitive task for individuals. Users of a product prefer minimal effort in formulating queries. Providing suggested follow-up questions can aid users in continuing a conversation seamlessly. The ability to convert curiosity into well-formulated questions enhances user experience and product usability. AI-driven suggestions for follow-up questions or initial queries can imitate Google's auto-suggest feature, which simplifies user interaction. Offering personalized question feeds can engage users even in the absence of a specific query, resembling the transition from selecting songs on Spotify to the convenience of a DJ-curated playlist. By reducing the cognitive load of formulating questions, products can enhance user engagement and satisfaction.

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