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Google confirms links are not that important, Google’s CEO on what search will be like in 10 years, and Does the WNBA actually have potential now?
Marketing School - Digital Marketing and Online Marketing Tips
Exploring the Evolution of Links in SEO with Google's Changing Stance
Over the years, Google's stance on the importance of links in SEO has evolved. While they used to be a leading algorithm factor, Google has now stated that links are not a top three ranking factor. Google can determine a site's position based on various circumstances such as user experience, load time, content relevance, and keyword intent. However, many still believe in the significance of links because they have seen cases where sites with insufficient links struggled to rank well. The debate continues as some argue that links are essential for boosting domain authority and page rankings.
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