The Downside of a Sales First Motion

One downside of having a sales first motion in the early days is that it can lead to a vacuum of weird use cases that the company has to decide whether to serve or not. Having a sales first motion can result in excitement over potential trajectory-changing initiatives, but they may end up being failed initiatives. An example of this is when a customer wanted to buy retool for all their customers because they had built a platform similar to Firebase and wanted an app building experience on top of it. This seemed like a huge opportunity for retool, but it ultimately did not materialize due to lack of intent and urgency from the customer.

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