The Process of Building an MVP: No Silver Bullet

Founders often focus on growth, but it's important to understand that customers like products because they're great. To create something people want, you have to talk to them, observe their behavior, and obsess over every detail. Airbnb used a systemized feedback approach and utilized PR to gain traction. They also developed a tool to repost listings on Craigslist, which drove more traffic to their platform. There's usually no silver bullet for success, it's more like pushing a rock up a hill. While some apps may take off quickly, it's not the norm.