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The Nathan Barry Show cover image

17 Years Of Business Advice With Mark Manson (in 47 Mins) | 048

The Nathan Barry Show

INSIGHT

Balancing Growth and Sustainability in Creator Business

  • The 'death in the middle' phenomenon affects creators who hit a plateau after initial success.
  • Many creators struggle with the stress of managing large teams and non-recurring revenue streams.
  • There's a trade-off between comfortable six-figure income and high-stress million-dollar businesses.
  • Most creators need to experience rapid growth before realizing they prefer a scaled-back lifestyle.
  • A lifestyle business is often the optimal point for creators, unless they genuinely love the business aspects.
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