Helen Tran - Designing with a founder mindset
Dive Club 🤿
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Testing Hypotheses in Startups
In startups, it is crucial to test hypotheses rapidly and consistently. Conviction in a hypothesis varies based on the stage of the business; for startups, even a single confirmation can be significant as they have limited industry knowledge. Startups should aim to test multiple hypotheses daily before achieving product-market fit. Each statement or trend should be transformed into a hypothesis and validated swiftly to understand its potential impact on the product development process.
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