There is a quick line between attention and shallow memory that is possible because we have a plastic brain. Plasticity means that the way we read will be reflecting the affordances of the medium. This was a point that McLuhan made, his student Walter Ong made,. certainly Postman made as you indicated in your August essay. All of these people were onto the basic principle that how we read on a medium changes what we discern, what we comprehend.

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