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Benefits are common, barriers are not
Benefits are abundant and frequently found in every aspect of a business, such as cost reduction measures or product improvements. However, these benefits may not significantly impact the bottom line. To achieve lasting success, it is crucial to have unique actions that create substantial value and are difficult for competitors to replicate. It is risky to solely rely on luck or competitors' incompetence to maintain a competitive advantage. Therefore, it is essential to focus on identifying and overcoming barriers that hinder success in a competitive environment.